Welcome to

Dixie State University Licensing

The mission of Dixie State University’s Licensing program is to protect and promote the Dixie State University brand and to ensure the public can properly identify and associate the institution’s name and logos with officially licensed products bearing official institutional marks.

This site includes information for those who wish to use the Dixie State University marks or become a licensee of Dixie State University. It will detail the functions and policies of Dixie State’s licensing program and explain the licensing process. The policies stated represent official institutional policy and must be followed when using Dixie State University marks.

The licensing program is a resource for all members of the Dixie State University community and the vendors who work with the institution and was designed to ensure consistent and appropriate use of Dixie State’s visual identity. Additionally, the program enables Dixie State University to share in the benefits derived from the commercial use of these trademarks.

Please review the Dixie State University Branding Guide for more specific information regarding use guidelines.

All Dixie State University trademarks are the property of Dixie State University, a member of the Utah System of Higher Education.


Steve Johnson

Associate Athletic Director for Media
Relations and Collegiate Licensing
Dixie State University

Email: johnsons@dixie.edu

Phone: 435-652-7524

Elizabeth Gould

Brand Management Representative/Manager - Partnerships
CLC - Learfield Licensing/IMG College
1075 Peachtree Street, Suite 3300
Atlanta, Georgia 30309

Email: elizabeth.gould@clc.com

Phone: 770-799-3243