Dixie State University licenses its trademarks, monitors their use and takes appropriate legal action with respect to infringements of its trademarks because failure to challenge infringements can result in the loss of rights in the trademarks.
A single improper use of a trademark does not invalidate it, but repeated improper use or a pattern of inattention to proper usage can be most damaging. Dixie State University takes the protection of our name and trademarks very seriously. Along with Learfield Licensing, LLC, Dixie State University will use every means within the law to vigorously pursue any infringement of our trademark rights.
To determine whether a product is licensed, look for the licensed product label (represented below). All licensed manufacturers of Dixie State University products are required to display this label on the product or on the packaging.
Any suspected misuse or unlicensed use of DSU’s name or trademarks should be reported immediately to the licensing department.
Every time you buy an official licensed Dixie State University product, the manufacturer returns a portion of that money to the DSU and those royalty monies are placed into a DSU athletic scholarship fund. This “Officially Licensed Collegiate Products” label is your assurance that the merchandise you purchase is “official” and has been approved by Dixie State University.
Before you buy, look for the label.