Visual Standards

Dixie State University licensees are encouraged, within the stated guidelines, to be creative in the application of DSU trademarks. All designs are subject to approval by CLC – Learfield Licensing/IMG College and Dixie State University prior to production.

The Dixie State University Style Guide provides the DSU community and commercial designers with a thorough explanation of the visual standards to be used for all printed, electronic, promotional and retail items.

Student organizations and DSU departments should consult with the Creative and Visual Services Department, 435-652-7546, prior to the start of design projects to determine the goal and concept of each project. All print and web page designs must be reviewed by the Creative and Visual Services Department prior to their production to ensure adherence to the University’s visual standards.

Licensees should consult with CLC – Learfield Licensing Partners/IMG College at 505-506-6224 prior to the start of design projects.

Note: Due to differences in monitor color calibrations and printers, the colors you see in the PDF’s below may not appear accurate. Please see the information on Dixie State University identity colors in either guide for specifications.


Steve Johnson

Associate Athletic Director for Media
Relations and Collegiate Licensing
Dixie State University


Phone: 435-652-7524

Elizabeth Gould

Brand Management Representative/Manager - Partnerships
CLC - Learfield Licensing/IMG College
1075 Peachtree Street, Suite 3300
Atlanta, Georgia 30309


Phone: 770-799-3243